I build the ads, the pages,
and the systems behind them.
I work with e-commerce and lead-gen brands on the parts that actually move revenue — Shopify product pages, paid media, and the automation and reporting that hold it all together.
About
I'd rather build the system than repeat the task. Give me a product page and I'll rebuild it in Liquid instead of stacking another app on it. Give me a report that takes an hour to pull together by hand and I'll turn it into a dashboard that updates on its own. Give me a lead list that needs cleaning every week and I'll write the script that does it once.
I work across the whole funnel — Shopify product pages, Meta and Google ads, the automation sitting behind both, and reporting that tells you honestly whether any of it worked.
No hustle-culture theatre. I'd rather ship something that quietly works than post about grinding. And if a dashboard's numbers don't hold up, you'll hear that from me before you have to ask.
What I do
Shopify PDPs & CRO
A product page's real job isn't showing the product. It's clearing every reason a visitor has to hesitate — sizing, trust, second-guessing — one validation block at a time, until checkout is the obvious next step.
Paid Social & Search
Campaigns built and managed end-to-end across Meta, Google, TikTok, Snapchat, LinkedIn and Twitter/X — backed by server-side conversion tracking so the numbers you're optimizing against are accurate, not estimated.
Reporting & Dashboards
Live dashboards that sync Meta, Google, Shopify — and every other ad account or channel that's live — with autonomous syncs, so you see what's happening without waiting on an email.
Automation & Systems
The account manager, the creative, the store or campaign auditor — you decide what you want to automate. If it repeats, it's built once and left to run.
CAPI Enhancement Project
An optimization layer across e-commerce and lead generation pipelines — it drives down cancellations in COD and chargebacks in paid markets, and helps sales teams spend time on leads that actually qualify, instead of the ones that just cause frustration.
Automated Creative Engine
An end-to-end pipeline that studies competitors' positioning, messaging and ad creative to find the communication gaps — then builds and ships new creative straight to the ad account, refreshing the angle until ROAS moves. Fully autonomous, start to finish.
Sheets → Ad Accounts
A spreadsheet-driven workflow that lets a simple Google Sheet push campaigns and updates straight into ad accounts — Meta, Google, and others — no ads manager required.
Client Reporting Portal
A live dashboard system that syncs Meta, Google and Shopify data automatically into one portal per client, replacing manual weekly reporting.
LinkedIn & Upwork Leads
A sourcing system that filters LinkedIn and Upwork down to leads that actually match your line of business — so what lands in front of you is qualified and worth closing, not a list to sort through.
How I work
Build once, run forever
If something will happen more than a few times, it gets scripted — not repeated by hand every week.
No generic templates
Product pages get built around what the product actually needs, not whatever the theme ships with by default.
Honest numbers
Reporting exists to tell you the truth, even when the truth is "this isn't working yet."
Got a store or a campaign
that needs this? Let's talk.
Send a DM with what you're working on — happy to take a quick look before we talk about anything formal.